2020 COLLAB …

A very special BC Craft Collaboration –  EXPLORE BC IPA. and just in time  for the launch of the tenth anniversary of BC Craft Beer Month !


Destination BC Brews Up Partnership with the BC Ale Trail Team and Six BC Breweries to Launch the Explore BC IPA

Starting the week of October 5th, a new limited-edition craft beer is set to hit shelves and restaurants around BC to inspire British Columbians to explore their own province along BC’s ale trails this fall. The new Explore BC IPA is an exciting collaboration between the BC Ale Trail Team and six craft breweries across the province, representing BC’s six ultimate experience collections:

Explore BC IPA - VIB Brewing Team - photo credit - BC Ale Trail

Launching the week of October 5 during BC Craft Beer Month, the Explore BC IPA invites residents to taste the flavours of British Columbia and support BC’s tourism and hospitality industries this fall by touring BC’s ale trails: itineraries in every region of the province that take beer enthusiasts from brewery to brewery.

The collaboration is the latest in a series of partnerships that have been created to broaden the reach of Destination BC’s province-wide Explore BC marketing campaign. The campaign is designed to compel BC residents to book their trips now and visit destinations around the province in every season.

To help residents enjoy the best-of-BC brew while they rediscover BC and tour the various ale trails this fall, a number of ‘sip & stay’ packages will be available at participating hotels around the province throughout the month of October. The Explore BC IPA presents a great opportunity for British Columbians to support the small businesses that are at the helm of tourism, extending travel into the fall season, while enjoying the flavours and scenery that make Super, Natural British Columbia® so spectacular.

Explore BC IPA- photo credit - BC Ale Trail

The recipe – developed by all six brewers and produced by Vancouver Island Brewing – celebrates the best of BC bounty, showcasing local ingredients from BC farmers such as haskap berries, blackberries, hops and malted grains. Residents can purchase the product in select BC Liquor Stores, numerous private liquor retailers, craft breweries and restaurants around the province. For more information on retail locations, please visit https://bcaletrail.ca/explore-bc-ipa.

Explore BC IPA - photo credit - BC Ale Trail